Founder of Unique Logic & Technology and Master teacher, Peter Freer, developed Play Attention. His interest in facilitating student-learning processes evolved into a personal crusade to learn the known facts about the behavioral characteristics of students labeled "low-attention," "hyperactive" and "unteachable."

Recent studies state these characteristics can be used to describe 10% or more of children in school and 8-10% of all adults. He began by synthesizing two decades of educational, theoretical, and clinical research.

When creating UL+T, Freer's goal was to create an integrated educational system that would increase the attention, classroom performance and self-esteem of students with low attention or focus. After many years of research, careful development and testing at various academic institutions and private psychological practices nationwide, Unique Logic & Technology launched Play Attention featuring Edufeedback.

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